89 citations · 211 across the 10 of their papers we have counts for
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cs.LG2019★ 3 cited
Time-Aware Prospective Modeling of Users for Online Display Advertising
Djordje Gligorijevic, Jelena Gligorijevic, Aaron Flores
Prospective display advertising poses a great challenge for large advertising platforms as the strongest predictive signals of users are not eligible to be used in the conversion p…
cs.LG2019★ 38 cited
Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising
Junwei Pan, Yizhi Mao, Alfonso Lobos Ruiz +2
Conversion prediction plays an important role in online advertising since Cost-Per-Action (CPA) has become one of the primary campaign performance objectives in the industry. Unlik…