89 citations · 158 across the 7 of their papers we have counts for
9 papers
Leveraging the Hints: Adaptive Bidding in Repeated First-Price Auctions
Wei Zhang, Yanjun Han, Zhengyuan Zhou +2
With the advent and increasing consolidation of e-commerce, digital advertising has very recently replaced traditional advertising as the main marketing force in the economy. In th…
Mid-flight Forecasting for CPA Lines in Online Advertising
Hao He, Tian Zhou, Lihua Ren +2
For Verizon MediaDemand Side Platform(DSP), forecasting of ad campaign performance not only feeds key information to the optimization server to allow the system to operate on a hig…
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions
Tian Zhou, Hao He, Shengjun Pan +9
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference bet…
: Field-matrixed Factorization Machines for Recommender Systems
Yang Sun, Junwei Pan, Alex Zhang +1
Click-through rate (CTR) prediction plays a critical role in recommender systems and online advertising. The data used in these applications are multi-field categorical data, where…
Bid Shading by Win-Rate Estimation and Surplus Maximization
Shengjun Pan, Brendan Kitts, Tian Zhou +8
This paper describes a new win-rate based bid shading algorithm (WR) that does not rely on the minimum-bid-to-win feedback from a Sell-Side Platform (SSP). The method uses a modifi…
Bid Shading in The Brave New World of First-Price Auctions
Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty +4
Online auctions play a central role in online advertising, and are one of the main reasons for the industry's scalability and growth. With great changes in how auctions are being o…