activity
20172022
most citedPractice on Long Sequential User Behavior Modeling for Click-Through Rate Prediction

213 citations · 437 across the 19 of their papers we have counts for

collaborators

25 papers

cs.IR2022

WSLRec: Weakly Supervised Learning for Neural Sequential Recommendation Models

Jingwei Zhuo, Bin Liu, Xiang Li +2

Learning the user-item relevance hidden in implicit feedback data plays an important role in modern recommender systems. Neural sequential recommendation models, which formulates l…

cs.IR2021

Context-aware Tree-based Deep Model for Recommender Systems

Daqing Chang, Jintao Liu, Ziru Xu +3

How to predict precise user preference and how to make efficient retrieval from a big corpus are two major challenges of large-scale industrial recommender systems. In tree-based m…

cs.GT2021★ 3 cited

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

Xiangyu Liu, Chuan Yu, Zhilin Zhang +10

In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mecha…

cs.IR2021★ 12 cited

We Know What You Want: An Advertising Strategy Recommender System for Online Advertising

Liyi Guo, Junqi Jin, Haoqi Zhang +10

Advertising expenditures have become the major source of revenue for e-commerce platforms. Providing good advertising experiences for advertisers by reducing their costs of trial a…

cs.MA2021★ 24 cited

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising

Chao Wen, Miao Xu, Zhilin Zhang +12

In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing high-level campaign objecti…

cs.LG2021★ 2 cited

Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling

Siyu Gu, Xiang-Rong Sheng, Ying Fan +2

One of the difficulties of conversion rate (CVR) prediction is that the conversions can delay and take place long after the clicks. The delayed feedback poses a challenge: fresh da…