213 citations · 706 across the 25 of their papers we have counts for
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stat.ML2018★ 68 cited
Deep Interest Evolution Network for Click-Through Rate Prediction
Guorui Zhou, Na Mou, Ying Fan +5
Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model…
stat.ML2018★ 53 cited
Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate
Xiao Ma, Liqin Zhao, Guan Huang +4
Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling a…