4 citations · 5 across the 4 of their papers we have counts for
4 papers
Jointly Optimizing Debiased CTR and Uplift for Coupons Marketing: A Unified Causal Framework
Siyun Yang, Shixiao Yang, Jian Wang +6
In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction. Observed clicks reflect a mixture of…
SGR: Stepwise Semantic-Guided Reasoning in Latent Space for Generative Recommendation
Zihao Guo, Jian Wang, Ruxin Zhou +6
Generative Recommendation (GR) has emerged as a transformative paradigm with its end-to-end generation advantages. However, existing GR methods primarily focus on direct Semantic I…
Hi-Gen: Generative Retrieval For Large-Scale Personalized E-commerce Search
Yanjing Wu, Yinfu Feng, Jian Wang +4
Leveraging generative retrieval (GR) techniques to enhance search systems is an emerging methodology that has shown promising results in recent years. In GR, a text-to-text model m…
Dionysius: A Framework for Modeling Hierarchical User Interactions in Recommender Systems
Jian Wang, Krishnaram Kenthapadi, Kaushik Rangadurai +1
We address the following problem: How do we incorporate user item interaction signals as part of the relevance model in a large-scale personalized recommendation system such that,…