4 citations · 5 across the 4 of their papers we have counts for
Showing 2026Show all
2 papers · 1 filter
cs.SI2026
Jointly Optimizing Debiased CTR and Uplift for Coupons Marketing: A Unified Causal Framework
Siyun Yang, Shixiao Yang, Jian Wang +6
In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction. Observed clicks reflect a mixture of…
cs.IR2026
SGR: Stepwise Semantic-Guided Reasoning in Latent Space for Generative Recommendation
Zihao Guo, Jian Wang, Ruxin Zhou +6
Generative Recommendation (GR) has emerged as a transformative paradigm with its end-to-end generation advantages. However, existing GR methods primarily focus on direct Semantic I…