4 citations · 5 across the 4 of their papers we have counts for
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cs.SI2026
Jointly Optimizing Debiased CTR and Uplift for Coupons Marketing: A Unified Causal Framework
Siyun Yang, Shixiao Yang, Jian Wang +6
In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction. Observed clicks reflect a mixture of…
cs.SI2017★ 4 cited
Dionysius: A Framework for Modeling Hierarchical User Interactions in Recommender Systems
Jian Wang, Krishnaram Kenthapadi, Kaushik Rangadurai +1
We address the following problem: How do we incorporate user item interaction signals as part of the relevance model in a large-scale personalized recommendation system such that,…