most citedTowards Global Optimization in Display Advertising by Integrating Multimedia Metrics with Real-Time Bidding

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cs.MM2017

MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding

Xiang Chen, Bowei Chen, Mohan Kankanhalli

In display advertising, users' online ad experiences are important for the advertising effectiveness. However, users have not been well accommodated in real-time bidding (RTB). Thi…