1 citations · 1 across the 3 of their papers we have counts for
3 papers
cs.GT2018★ 1 cited
Towards Global Optimization in Display Advertising by Integrating Multimedia Metrics with Real-Time Bidding
Xiang Chen
Real-time bidding (RTB) has become a new norm in display advertising where a publisher uses auction models to sell online user's page view to advertisers. In RTB, the ad with the h…
cs.MM2017
MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding
Xiang Chen, Bowei Chen, Mohan Kankanhalli
In display advertising, users' online ad experiences are important for the advertising effectiveness. However, users have not been well accommodated in real-time bidding (RTB). Thi…
cs.GT2017
Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia Metrics
Xiang Chen, Bowei Chen, Mohan Kankanhalli
Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user'…