most citedTowards Global Optimization in Display Advertising by Integrating Multimedia Metrics with Real-Time Bidding

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cs.GT2018★ 1 cited

Towards Global Optimization in Display Advertising by Integrating Multimedia Metrics with Real-Time Bidding

Xiang Chen

Real-time bidding (RTB) has become a new norm in display advertising where a publisher uses auction models to sell online user's page view to advertisers. In RTB, the ad with the h…

cs.GT2017

Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia Metrics

Xiang Chen, Bowei Chen, Mohan Kankanhalli

Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user'…