paper

The influence of persuasion in opinion formation and polarization

arXiv:1403.3011 · doi:10.1209/0295-5075/106/40004

Abstract

We present a model that explores the influence of persuasion in a population of agents with positive and negative opinion orientations. The opinion of each agent is represented by an integer number that expresses its level of agreement on a given issue, from totally against to totally in favor . Same-orientation agents persuade each other with probability , becoming more extreme, while opposite-orientation agents become more moderate as they reach a compromise with probability . The population initially evolves to (a) a polarized state for , where opinions' distribution is peaked at the extreme values , or (b) a centralized state for , with most opinions around . When , polarization lasts for a time that diverges as , where is the population's size. Finally, an extremist consensus ( or ) is reached in a time that scales as for .

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