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7 papers · 1 filter
Optimal Reserve Price for Online Ads Trading Based on Inventory Identification
Zhihui Xie, Kuang-Chih Lee, Liang Wang
The online ads trading platform plays a crucial role in connecting publishers and advertisers and generates tremendous value in facilitating the convenience of our lives. It has be…
Deep Character-Level Click-Through Rate Prediction for Sponsored Search
Bora Edizel, Amin Mantrach, Xiao Bai
Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability…
On Sampling Strategies for Neural Network-based Collaborative Filtering
Ting Chen, Yizhou Sun, Yue Shi +1
Recent advances in neural networks have inspired people to design hybrid recommendation algorithms that can incorporate both (1) user-item interaction information and (2) content i…
Online Ranking with Constraints: A Primal-Dual Algorithm and Applications to Web Traffic-Shaping
Parikshit Shah, Akshay Soni, Troy Chevalier
We study the online constrained ranking problem motivated by an application to web-traffic shaping: an online stream of sessions arrive in which, within each session, we are asked…
iPhone's Digital Marketplace: Characterizing the Big Spenders
Farshad Kooti, Mihajlo Grbovic, Luca Maria Aiello +2
With mobile shopping surging in popularity, people are spending ever more money on digital purchases through their mobile devices and phones. However, few large-scale studies of mo…
Sponsored Search Auctions with Rich Ads
Ruggiero Cavallo, Prabhakar Krishnamurthy, Maxim Sviridenko +1
The generalized second price (GSP) auction has served as the core selling mechanism for sponsored search ads for over a decade. However, recent trends expanding the set of allowed…