European Council

output

20152025

most citedThe Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos

79 citations

researchers with a paper here

A. Bombini1 · h 10
Alberto Dafonte-Gómez1 · h 5
A. Micsik1 · h 13
C. Buti1 · h 2
C. Jonquet1 · h 26
D. Janssens1 · h 1
Emanuele Storti1 · h 16
Fajar J. Ekaputra1 · h 14
G. Passaleva1 · h 6
Ivan Heibi1 · h 11
L. Anderlini1 · h 0
M. Veltri1 · h 0

collaborating institutions

Centre National de la Recherche ScientifiqueFR1 paper
Centro de Investigación y DesarrolloES1 paper
ColcienciasCO1 paper
Confederación Estatal de Personas SordasES1 paper
Dassault Systèmes (France)FR1 paper
EconomicaAT1 paper
HUN-REN Institute for Computer Science and ControlHU1 paper
Institut Agro Montpelier1 paper
Institut Agro MontpellierFR1 paper
Institut National de Recherche pour l'Agriculture, l'Alimentation et l'EnvironnementFR1 paper
Istituto Nazionale di Fisica Nucleare, Sezione di FirenzeIT1 paper
Laboratoire d'Informatique, de Robotique et de Microélectronique de MontpellierFR1 paper

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cs.SI2015★ 79 cited

The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos

Alberto Dafonte-Gomez

From its origins in the mid 90s, the application of the concept of virality to commercial communication has represented an opportunity for brands to cross the traditional barriers…