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Alberto Dafonte-Gómez

2 papers hereh-index 5154 citations26 works total

Matching runs newest-first, so older work may not be attached to this profile yet.

author position
  • sole author1
  • first author1

Across the 2 of 2 papers where every author was matched, so the position is known.

fields
  • cs.SI2

identity via Semantic Scholar / OpenAlex

most citedThe Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos

79 citations · 80 across the 2 of their papers we have counts for

collaborators

2 papers

cs.SI2021★ 1 cited

Los fact-checkers iberoamericanos frente a la COVID-19. Análisis de actividad en Facebook / The Ibero-American fact-checkers facing the COVID-19. Analysis of activity on Facebook

Alberto Dafonte-Gómez, María-Isabel Míguez-González, Xabier Martínez-Rolán

Introduction: The COVID-19 pandemic revealed infodemics as an aggravating factor in health emergencies, a situation that enhanced the role of data verification journalism in crisis…

cs.SI2015★ 79 cited

The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos

Alberto Dafonte-Gomez

From its origins in the mid 90s, the application of the concept of virality to commercial communication has represented an opportunity for brands to cross the traditional barriers…

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Not affiliated with arXiv. Researcher data from Semantic Scholar (ODC-BY) and OpenAlex.