3 citations · 5 across the 3 of their papers we have counts for
3 papers
econ.EM2018★ 1 cited
Shapley Value Methods for Attribution Modeling in Online Advertising
Kaifeng Zhao, Seyed Hanif Mahboobi, Saeed R. Bagheri
This paper re-examines the Shapley value methods for attribution analysis in the area of online advertising. As a credit allocation solution in cooperative game theory, Shapley val…
econ.EM2017★ 3 cited
Revenue-based Attribution Modeling for Online Advertising
Kaifeng Zhao, Seyed Hanif Mahboobi, Saeed Bagheri
This paper examines and proposes several attribution modeling methods that quantify how revenue should be attributed to online advertising inputs. We adopt and further develop rela…
stat.CO2013★ 1 cited
Bayesian Quantile Regression for Partially Linear Additive Models
Yuao Hu, Kaifeng Zhao, Heng Lian
In this article, we develop a semiparametric Bayesian estimation and model selection approach for partially linear additive models in conditional quantile regression. The asymmetri…