most citedInfluence of personal values and the adoption of analytical tools using laddering methodology

6 citations · 8 across the 2 of their papers we have counts for

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cs.DL2016

How marketing vocabulary was evolving from 2005 to 2014? An illustrative application of statistical methods on text mining

Igor Barahona, Daria Micaela Hernandez, Hector Hugo Perez-Villarreal

Here a collection of 1169 abstracts, which corresponds to articles that the Journal of Marketing Research has published from 2005 to 2014, are analysed under a novel approach. We a…