2 papers
cs.DL2016
How marketing vocabulary was evolving from 2005 to 2014? An illustrative application of statistical methods on text mining
Igor Barahona, Daria Micaela Hernandez, Hector Hugo Perez-Villarreal
Here a collection of 1169 abstracts, which corresponds to articles that the Journal of Marketing Research has published from 2005 to 2014, are analysed under a novel approach. We a…
stat.AP2016
Modelling the level of adoption of analytical tools; An implementation of multi-criteria evidential reasoning
Igor Barahona, Judith Cavazos, Jian-Bo Yang
In the future, competitive advantages will be given to organisations that can extract valuable information from massive data and make better decisions. In most cases, this data com…