6 citations · 8 across the 4 of their papers we have counts for
4 papers
Influence of personal values and the adoption of analytical tools using laddering methodology
Igor Barahona, Alex Riba, James Freeman
Analytical tools in business management are understood as a combination of information technologies and quantitative methods used to assist stakeholders to make better decisions. T…
How scientific literature has been evolving over the time? A novel statistical approach using tracking verbal-based methods
Daria Micaela Hernandez, Monica Becue-Bertaut, Igor Barahona
This paper provides a global vision of the scientific publications related with the Systemic Lupus Erythematosus (SLE), taking as starting point abstracts of articles. Through the…
How marketing vocabulary was evolving from 2005 to 2014? An illustrative application of statistical methods on text mining
Igor Barahona, Daria Micaela Hernandez, Hector Hugo Perez-Villarreal
Here a collection of 1169 abstracts, which corresponds to articles that the Journal of Marketing Research has published from 2005 to 2014, are analysed under a novel approach. We a…
Modelling the level of adoption of analytical tools; An implementation of multi-criteria evidential reasoning
Igor Barahona, Judith Cavazos, Jian-Bo Yang
In the future, competitive advantages will be given to organisations that can extract valuable information from massive data and make better decisions. In most cases, this data com…