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cs.CY2016
Why customers participate in social commerce activities? - A laddering analysis
Syahida Hassan, Janet Toland, Mary Tate
A new phenomenon emerging within virtual communities is a blurring between the social and commercial activities and motivations of participants. This paper explores motivations for…
cs.CY2016
How to be a Good Frand in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands
Mary Tate, Hongzhi Gao, Hongxia Zhang +1
Many foreign companies see social media as a low cost marketing space for entering the vast Chinese market. This is fraught with complexity, requiring an understanding of social me…
cs.CY2016
Developing a Methodology for Online Service Failure Prevention: Reporting on an Action Design Research Project-in-Progress
Jacques Louis Du Preez, Mary Tate, Alireza Nili
The increasing use of online channels for service delivery raises new challenges in service failure prevention. This work-in-progress paper reports on the first phase of an action-…