3 citations · 6 across the 4 of their papers we have counts for
4 papers
Why customers participate in social commerce activities? - A laddering analysis
Syahida Hassan, Janet Toland, Mary Tate
A new phenomenon emerging within virtual communities is a blurring between the social and commercial activities and motivations of participants. This paper explores motivations for…
How to be a Good Frand in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands
Mary Tate, Hongzhi Gao, Hongxia Zhang +1
Many foreign companies see social media as a low cost marketing space for entering the vast Chinese market. This is fraught with complexity, requiring an understanding of social me…
Leveraging ERP Implementation to Create Intellectual Capital: the Role of Organizational Learning Capability
Quang V Nguyen, Mary Tate, Philip Calvert +1
The extent to which enterprise resource planning (ERP) systems deliver value for organizations has been debated. In this study, we argue that the presence of appropriate organizati…
Developing a Methodology for Online Service Failure Prevention: Reporting on an Action Design Research Project-in-Progress
Jacques Louis Du Preez, Mary Tate, Alireza Nili
The increasing use of online channels for service delivery raises new challenges in service failure prevention. This work-in-progress paper reports on the first phase of an action-…