4 citations · 6 across the 3 of their papers we have counts for
4 papers
Experimentation in Gaming: an Adoption Guide
Julian Runge
Experimentation is a cornerstone of successful game development and live operations, enabling teams to optimize player engagement, retention, and monetization. This article provide…
Packaging Up Media Mix Modeling: An Introduction to Robyn's Open-Source Approach
Julian Runge, Igor Skokan, Gufeng Zhou +1
As privacy-centric changes reshape the digital advertising landscape, deterministic attribution and measurement of advertising-related user behavior is increasingly constrained. In…
Play With Me? Understanding and Measuring the Social Aspect of Casual Gaming
Adam Alsén, Julian Runge, Anders Drachen +1
Social gaming is today a pervasive phenomenon. Driven by the advent of social networks and the digitization of game distribution. In this paper the impact of digitization and so-ci…
Rapid Prediction of Player Retention in Free-to-Play Mobile Games
Anders Drachen, Eric Thurston Lundquist, Yungjen Kung +4
Predicting and improving player retention is crucial to the success of mobile Free-to-Play games. This paper explores the problem of rapid retention prediction in this context. Heu…