3 papers
cs.HC2025
Experimentation in Gaming: an Adoption Guide
Julian Runge
Experimentation is a cornerstone of successful game development and live operations, enabling teams to optimize player engagement, retention, and monetization. This article provide…
cs.CY2024
Packaging Up Media Mix Modeling: An Introduction to Robyn's Open-Source Approach
Julian Runge, Igor Skokan, Gufeng Zhou +1
As privacy-centric changes reshape the digital advertising landscape, deterministic attribution and measurement of advertising-related user behavior is increasingly constrained. In…
stat.ML2016
Rapid Prediction of Player Retention in Free-to-Play Mobile Games
Anders Drachen, Eric Thurston Lundquist, Yungjen Kung +4
Predicting and improving player retention is crucial to the success of mobile Free-to-Play games. This paper explores the problem of rapid retention prediction in this context. Heu…