154 citations · 1.1k across the 43 of their papers we have counts for
8 papers · 2 filters
Tell me a story about yourself: The words of shopping experience and self-satisfaction
L Petruzzellis, A Fronzetti Colladon, M Visentin +1
In this paper we investigate the verbal expression of shopping experience obtained by a sample of customers asked to freely verbalize how they felt when entering a store. Using nov…
Corporate core values and social responsibility: What really matters to whom
M. A. Barchiesi, A. Fronzetti Colladon
This study uses an innovative measure, the Semantic Brand Score, to assess the interest of stakeholders in different company core values. Among others, we focus on corporate social…
Put your money where your mouth is: Using deep learning to identify consumer tribes from word usage
P. Gloor, A. Fronzetti Colladon, J. M. de Oliveira +1
Internet and social media offer firms novel ways of managing their marketing strategy and gain competitive advantage. The groups of users expressing themselves on the Internet abou…
Look inside. Predicting stock prices by analysing an enterprise intranet social network and using word co-occurrence networks
A. Fronzetti Colladon, G. Scettri
This study looks into employees' communication, offering novel metrics which can help to predict a company's stock price. We studied the intranet forum of a large Italian company,…
Assessing perceived organizational leadership styles through twitter text mining
A. La Bella, A. Fronzetti Colladon, E. Battistoni +2
We propose a text classification tool based on support vector machines for the assessment of organizational leadership styles, as appearing to Twitter users. We collected Twitter d…
Editorial introduction: The power of words and networks
A. Fronzetti Colladon, P. Gloor, D. F. Iezzi
According to Freud "words were originally magic and to this day words have retained much of their ancient magical power". By words, behaviors are transformed and problems are solve…