154 citations · 912 across the 27 of their papers we have counts for
32 papers
As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity
P. Rovelli, C. Benedetti, A. Fronzetti Colladon +1
This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social…
Tell me a story about yourself: The words of shopping experience and self-satisfaction
L Petruzzellis, A Fronzetti Colladon, M Visentin +1
In this paper we investigate the verbal expression of shopping experience obtained by a sample of customers asked to freely verbalize how they felt when entering a store. Using nov…
A new system for evaluating brand importance: A use case from the fashion industry
A. Fronzetti Colladon, F. Grippa, L. Segneri
Today brand managers and marketing specialists can leverage huge amount of data to reveal patterns and trends in consumer perceptions, monitoring positive or negative associations…
Corporate core values and social responsibility: What really matters to whom
M. A. Barchiesi, A. Fronzetti Colladon
This study uses an innovative measure, the Semantic Brand Score, to assess the interest of stakeholders in different company core values. Among others, we focus on corporate social…
The importance of being honest: Correlating self-report accuracy and network centrality with academic performance
A. Fronzetti Colladon, F. Grippa
This study investigates the correlation of self-report accuracy with academic performance. The sample was composed of 289 undergraduate students (96 senior and 193 junior) enrolled…
Put your money where your mouth is: Using deep learning to identify consumer tribes from word usage
P. Gloor, A. Fronzetti Colladon, J. M. de Oliveira +1
Internet and social media offer firms novel ways of managing their marketing strategy and gain competitive advantage. The groups of users expressing themselves on the Internet abou…