73 citations · 615 across the 25 of their papers we have counts for
4 papers · 1 filter
Put your money where your mouth is: Using deep learning to identify consumer tribes from word usage
P. Gloor, A. Fronzetti Colladon, J. M. de Oliveira +1
Internet and social media offer firms novel ways of managing their marketing strategy and gain competitive advantage. The groups of users expressing themselves on the Internet abou…
Editorial introduction: The power of words and networks
A. Fronzetti Colladon, P. Gloor, D. F. Iezzi
According to Freud "words were originally magic and to this day words have retained much of their ancient magical power". By words, behaviors are transformed and problems are solve…
What Makes a Message Persuasive? Identifying Adaptations Towards Persuasiveness in Nine Exploratory Case Studies
Sebastian Duerr, Krystian Teodor Lange, Peter A. Gloor
The ability to persuade others is critical to professional and personal success. However, crafting persuasive messages is demanding and poses various challenges. We conducted nine…
Persuasive Natural Language Generation -- A Literature Review
Sebastian Duerr, Peter A. Gloor
This literature review focuses on the use of Natural Language Generation (NLG) to automatically detect and generate persuasive texts. Extending previous research on automatic ident…