4 citations · 6 across the 7 of their papers we have counts for
5 papers · 1 filter
Heavy Tails Make Happy Buyers
Eric Bax
In a second-price auction with i.i.d. (independent identically distributed) bidder valuations, adding bidders increases expected buyer surplus if the distribution of valuations has…
Collecting Charges for Ad Impact on User Experience for Different Price Types
Eric Bax
This note describes how to collect charges for ad impact on user experience. The charge may be per-view, to account for impact on user experience from viewing an ad, or per-click,…
Computing a Data Dividend
Eric Bax
Quality data is a fundamental contributor to success in statistics and machine learning. If a statistical assessment or machine learning leads to decisions that create value, data…
Portfolio Allocation for Sellers in Online Advertising
Ragavendran Gopalakrishnan, Eric Bax, Krishna Prasad Chitrapura +1
In markets for online advertising, some advertisers pay only when users respond to ads. So publishers estimate ad response rates and multiply by advertiser bids to estimate expecte…
VCG Payments for Portfolio Allocations in Online Advertising
James Li, Eric Bax, Nilanjan Roy +1
Some online advertising offers pay only when an ad elicits a response. Randomness and uncertainty about response rates make showing those ads a risky investment for online publishe…