3 papers
cs.GT2015
Portfolio Allocation for Sellers in Online Advertising
Ragavendran Gopalakrishnan, Eric Bax, Krishna Prasad Chitrapura +1
In markets for online advertising, some advertisers pay only when users respond to ads. So publishers estimate ad response rates and multiply by advertiser bids to estimate expecte…
cs.GT2015
VCG Payments for Portfolio Allocations in Online Advertising
James Li, Eric Bax, Nilanjan Roy +1
Some online advertising offers pay only when an ad elicits a response. Randomness and uncertainty about response rates make showing those ads a risky investment for online publishe…
stat.ML2015
Improved Error Bounds Based on Worst Likely Assignments
Eric Bax
Error bounds based on worst likely assignments use permutation tests to validate classifiers. Worst likely assignments can produce effective bounds even for data sets with 100 or f…