94 citations · 199 across the 9 of their papers we have counts for
9 papers
Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Aspects
Tinhinane Medjkoune, Oana Goga, Juliette Senechal
Many researchers and organizations, such as WHO and UNICEF, have raised awareness of the dangers of advertisements targeted at children. While most existing laws only regulate ads…
Understanding the Privacy Risks of Popular Search Engine Advertising Systems
Salim Chouaki, Oana Goga, Hamed Haddadi +1
We present the first extensive measurement of the privacy properties of the advertising systems used by privacy-focused search engines. We propose an automated methodology to study…
On Detecting Policy-Related Political Ads: An Exploratory Analysis of Meta Ads in 2022 French Election
Vera Sosnovik, Romaissa Kessi, Maximin Coavoux +1
Online political advertising has become the cornerstone of political campaigns. The budget spent solely on political advertising in the U.S. has increased by more than 100% from $…
Exploring the Online Micro-targeting Practices of Small, Medium, and Large Businesses
Salim Chouaki, Islem Bouzenia, Oana Goga +1
Facebook and other advertising platforms exploit users data for marketing purposes by allowing advertisers to select specific users and target them (the practice is being called mi…
Can online attention signals help fact-checkers fact-check?
Manoel Horta Ribeiro, Savvas Zannettou, Oana Goga +2
Recent research suggests that not all fact-checking efforts are equal: when and what is fact-checked plays a pivotal role in effectively correcting misconceptions. In that context,…
Understanding the Complexity of Detecting Political Ads
Vera Sosnovik, Oana Goga
Online political advertising has grown significantly over the last few years. To monitor online sponsored political discourse, companies such as Facebook, Google, and Twitter have…
Facebook Ads Monitor: An Independent Auditing System for Political Ads on Facebook
Márcio Silva, Lucas Santos de Oliveira, Athanasios Andreou +3
The 2016 United States presidential election was marked by the abuse of targeted advertising on Facebook. Concerned with the risk of the same kind of abuse to happen in the 2018 Br…
On Microtargeting Socially Divisive Ads: A Case Study of Russia-Linked Ad Campaigns on Facebook
Filipe N. Ribeiro, Koustuv Saha, Mahmoudreza Babaei +6
Targeted advertising is meant to improve the efficiency of matching advertisers to their customers. However, targeted advertising can also be abused by malicious advertisers to eff…
On the Reliability of Profile Matching Across Large Online Social Networks
Oana Goga, Patrick Loiseau, Robin Sommer +2
Matching the profiles of a user across multiple online social networks brings opportunities for new services and applications as well as new insights on user online behavior, yet i…