175 citations · 319 across the 5 of their papers we have counts for
Showing 2015Show all
2 papers · 1 filter
cs.GT2015★ 12 cited
Lift-Based Bidding in Ad Selection
Jian Xu, Xuhui Shao, Jianjie Ma +3
Real-time bidding (RTB) has become one of the largest online advertising markets in the world. Today the bid price per ad impression is typically decided by the expected value of h…
cs.AI2015★ 53 cited
Smart Pacing for Effective Online Ad Campaign Optimization
Jian Xu, Kuang-chih Lee, Wentong Li +2
In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to i…