175 citations · 319 across the 5 of their papers we have counts for
5 papers
Modeling Price Elasticity for Occupancy Prediction in Hotel Dynamic Pricing
Fanwei Zhu, Wendong Xiao, Yao Yu +6
Demand estimation plays an important role in dynamic pricing where the optimal price can be obtained via maximizing the revenue based on the demand curve. In online hotel booking p…
SAR-Net: A Scenario-Aware Ranking Network for Personalized Fair Recommendation in Hundreds of Travel Scenarios
Qijie Shen, Wanjie Tao, Jing Zhang +3
The travel marketing platform of Alibaba serves an indispensable role for hundreds of different travel scenarios from Fliggy, Taobao, Alipay apps, etc. To provide personalized reco…
Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising
Junwei Pan, Jian Xu, Alfonso Lobos Ruiz +4
Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every fe…
Lift-Based Bidding in Ad Selection
Jian Xu, Xuhui Shao, Jianjie Ma +3
Real-time bidding (RTB) has become one of the largest online advertising markets in the world. Today the bid price per ad impression is typically decided by the expected value of h…
Smart Pacing for Effective Online Ad Campaign Optimization
Jian Xu, Kuang-chih Lee, Wentong Li +2
In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to i…