114 citations · 208 across the 16 of their papers we have counts for
4 papers · 1 filter
Impression Allocation and Policy Search in Display Advertising
Di Wu, Cheng Chen, Xiujun Chen +5
In online display advertising, guaranteed contracts and real-time bidding (RTB) are two major ways to sell impressions for a publisher. For large publishers, simultaneously selling…
Optimal Reserve Price for Online Ads Trading Based on Inventory Identification
Zhihui Xie, Kuang-Chih Lee, Liang Wang
The online ads trading platform plays a crucial role in connecting publishers and advertisers and generates tremendous value in facilitating the convenience of our lives. It has be…
Lift-Based Bidding in Ad Selection
Jian Xu, Xuhui Shao, Jianjie Ma +3
Real-time bidding (RTB) has become one of the largest online advertising markets in the world. Today the bid price per ad impression is typically decided by the expected value of h…
Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising
Kuang-Chih Lee, Ali Jalali, Ali Dasdan
Today, billions of display ad impressions are purchased on a daily basis through a public auction hosted by real time bidding (RTB) exchanges. A decision has to be made for adverti…