114 citations · 208 across the 16 of their papers we have counts for
3 papers · 1 filter
Proceedings of the 2017 AdKDD & TargetAd Workshop
Abraham Bagherjeiran, Nemanja Djuric, Mihajlo Grbovic +4
Proceedings of the 2017 AdKDD and TargetAd Workshop held in conjunction with the 23rd ACM SIGKDD Conference on Knowledge Discovery and Data Mining Halifax, Nova Scotia, Canada.
Smart Pacing for Effective Online Ad Campaign Optimization
Jian Xu, Kuang-chih Lee, Wentong Li +2
In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to i…
User Clustering in Online Advertising via Topic Models
Sahin Cem Geyik, Ali Dasdan, Kuang-Chih Lee
In the domain of online advertising, our aim is to serve the best ad to a user who visits a certain webpage, to maximize the chance of a desired action to be performed by this user…