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cs.SI2015★ 2 cited
Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization
Wei Chen, Fu Li, Tian Lin +1
In this paper, we propose the amphibious influence maximization (AIM) model that combines traditional marketing via content providers and viral marketing to consumers in social net…
cs.SI2015
Locally Adaptive Optimization: Adaptive Seeding for Monotone Submodular Functions
Ashwinkumar Badanidiyuru, Christos Papadimitriou, Aviad Rubinstein +2
The Adaptive Seeding problem is an algorithmic challenge motivated by influence maximization in social networks: One seeks to select among certain accessible nodes in a network, an…