works on
advertising 1large language models 1model-agnostic 1plug-and-play 1response rewriting 1

From the 1 of 1 linked paper with an AI index.

collaborators

1 paper

cs.CL2026

PILA: Plug-and-Play Insertion for LLM-native Advertising

Zhaowei Zhang, Yuhan Fu, Yihang Zhang +6

The paper introduces PILA, a plug‑and‑play sidecar that rewrites LLM responses to insert sponsored content, allowing ad placement without modifying the underlying language model.