works on
advertising 1agent simulation 1click-through prediction 1large language models 1pricing mechanisms 1

From the 1 of 1 linked paper with an AI index.

collaborators

1 paper

cs.AI2026

Evaluating and Pricing Advertisements in AI-Generated Responses

John L. Turner-Smith, Zimeng Huang, Yuhan Fu +2

The paper introduces a psychologically grounded agent simulation to create supervision for predicting click‑through intent of ads embedded in LLM‑generated responses, builds a ligh…