40 citations · 78 across the 17 of their papers we have counts for
4 papers · 1 filter
Efficiency of non-truthful auctions under auto-bidding
Christopher Liaw, Aranyak Mehta, Andres Perlroth
Auto-bidding is now widely adopted as an interface between advertisers and internet advertising as it allows advertisers to specify high-level goals, such as maximizing value subje…
Prior-Independent Auctions for Heterogeneous Bidders
Guru Guruganesh, Aranyak Mehta, Di Wang +1
We study the design of prior-independent auctions in a setting with heterogeneous bidders. In particular, we consider the setting of selling to bidders whose values are drawn f…
Simple Mechanisms for Welfare Maximization in Rich Advertising Auctions
Gagan Aggarwal, Kshipra Bhawalkar, Aranyak Mehta +2
Internet ad auctions have evolved from a few lines of text to richer informational layouts that include images, sitelinks, videos, etc. Ads in these new formats occupy varying amou…
Auction Design in an Auto-bidding Setting: Randomization Improves Efficiency Beyond VCG
Aranyak Mehta
Auto-bidding is an area of increasing importance in the domain of online advertising. We study the problem of designing auctions in an auto-bidding setting with the goal of maximiz…