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cs.LG2026
Guardrailed Uplift Targeting: A Causal Optimization Playbook for Marketing Strategy
Deepit Sapru
This paper introduces a marketing decision framework that optimizes customer targeting by integrating heterogeneous treatment effect estimation with explicit business guardrails. T…
cs.LG2026
Guardrailed Elasticity Pricing: A Churn-Aware Forecasting Playbook for Subscription Strategy
Deepit Sapru
This paper presents a marketing analytics framework that operationalizes subscription pricing as a dynamic, guardrailed decision system, uniting multivariate demand forecasting, se…