4 papers
Guardrailed Uplift Targeting: A Causal Optimization Playbook for Marketing Strategy
Deepit Sapru
This paper introduces a marketing decision framework that optimizes customer targeting by integrating heterogeneous treatment effect estimation with explicit business guardrails. T…
Guardrailed Elasticity Pricing: A Churn-Aware Forecasting Playbook for Subscription Strategy
Deepit Sapru
This paper presents a marketing analytics framework that operationalizes subscription pricing as a dynamic, guardrailed decision system, uniting multivariate demand forecasting, se…
Analyzing Crime Discourse in U.S. Metropolitan Communities on Reddit: Trends, Influences, and Insights
Deepit Sapru
The relationship between crime and the media has long been a focal point of academic research, with traditional media playing a significant role in shaping public perceptions of sa…
GeoSense-AI: Fast Location Inference from Crisis Microblogs
Deepit Sapru
This paper presents an applied AI pipeline for realtime geolocation from noisy microblog streams, unifying statistical hashtag segmentation, part-of-speech-driven proper-noun detec…