budget allocation 1causal inference 1e-commerce 1multi-channel marketing 1policy learning 1uplift modeling 1
From the 1 of 16 linked papers with an AI index.
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cs.AI2026
Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens
Jiahao Ji, Tianyu Wang, Yeshu Li +5
Auto-bidding is crucial in facilitating online advertising by automatically providing bids for advertisers. While previous work has made great efforts to model bidding environments…
cs.AI2026
DecisionLLM: Large Language Models for Long Sequence Decision Exploration
Xiaowei Lv, Zhilin Zhang, Yijun Li +10
Long-sequence decision-making, which is usually addressed through reinforcement learning (RL), is a critical component for optimizing strategic operations in dynamic environments,…
cs.AI2024
AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games
Kefan Su, Yusen Huo, Zhilin Zhang +5
Decision-making in large-scale games is an essential research area in artificial intelligence (AI) with significant real-world impact. However, the limited access to realistic larg…