From the 1 of 16 linked papers with an AI index.
16 papers
Multi-channel Uplift Policy Learning
Changjian Liu, Tianyu Wang, Xiaoxuan Deng +7
The paper proposes ReAlloc, a causal teacher‑student framework for allocating fixed marketing budgets across multiple e‑commerce channels, using unbiased local gradients and long‑t…
AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization
Yuejia Dou, Hesong Wang, Xinyu Zhang +6
Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals. The emerging AI-Generated Bidding (AIGB…
HOB: A Holistically Optimized Bidding Strategy under Heterogeneous Bidding Environments
Qi Li, Wendong Huang, Qichen Ye +9
Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding. Auction mechanisms vary across channels in ranking rules (p…
Enhancing Generative Auto-bidding with Offline Reward Evaluation and Policy Search
Zhiyu Mou, Yiqin Lv, Miao Xu +9
Auto-bidding is a critical tool for advertisers to improve advertising performance. Recent progress has demonstrated that AI-Generated Bidding (AIGB), which learns a conditional ge…
LERA: LLM-Enhanced RAG for Ad Auction in Generative Chatbots
Haoran Sun, Xinrui Song, Xinyu Zhang +7
The integration of advertising auction mechanisms into large language model (LLM)-based chatbots presents a significant opportunity for commercialization, yet poses unique challeng…
MOON3.0: Reasoning-aware Multimodal Representation Learning for E-commerce Product Understanding
Junxian Wu, Chenghan Fu, Zhanheng Nie +6
With the rapid growth of e-commerce, exploring general representations rather than task-specific ones has attracted increasing attention. Although recent multimodal large language…