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cs.OH2012
E-Health Initiative and Customer's Expectation: Case Brunei
Mohammad Nabil Almunawar, Zaw Wint, Patrick Kim Cheng Low +1
This paper is to determine the dimension of e-health services in Brunei Darussalam (Brunei) from customers' perspective. It is to identify, understand, analyze and evaluate public'…
cs.OH2012
CRM 2.0 within E-Health Systems: Towards Achieving Health Literacy & Customer Satisfaction
Muhammad Anshari, Mohammad Nabil Almunawar, Patrick Kim Cheng Low
Customer Relationship Management (CRM) within healthcare organization can be viewed as a strategy to attract new customers and retaining them throughout their entire lifetime of re…