895 citations · 2k across the 5 of their papers we have counts for
Showing 2012 · cs.CYShow all
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cs.CY2012★ 421 cited
Modeling the adoption and use of social media by nonprofit organizations
Seungahn Nah, Gregory D. Saxton
This study examines what drives organizational adoption and use of social media through a model built around four key factors - strategy, capacity, governance, and environment. Usi…
cs.CY2012★ 895 cited
Information, Community, and Action: How Nonprofit Organizations Use Social Media
Kristen Lovejoy, Gregory D. Saxton
The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders a…
cs.CY2012★ 2 cited
Social Media and the Social Good: How Nonprofits Use Facebook to Communicate with the Public
Gregory D. Saxton, Chao Guo, I-Hsuan Chiu +1
In this study, we examine the social networking practices of the 100 largest nonprofit organizations in the United States. More specifically, we develop a comprehensive classificat…