895 citations · 2k across the 5 of their papers we have counts for
5 papers
Give Me a Like: How HIV/AIDS Nonprofit Organizations Can Engage Their Audience on Facebook
Yu-Chao Huang, Yi-Pin Lin, Gregory D. Saxton
With the rapid proliferation and adoption of social media among healthcare professionals and organizations, social media-based HIV/AIDS intervention programs have become increasing…
Modeling the adoption and use of social media by nonprofit organizations
Seungahn Nah, Gregory D. Saxton
This study examines what drives organizational adoption and use of social media through a model built around four key factors - strategy, capacity, governance, and environment. Usi…
Information, Community, and Action: How Nonprofit Organizations Use Social Media
Kristen Lovejoy, Gregory D. Saxton
The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders a…
Social Media and the Social Good: How Nonprofits Use Facebook to Communicate with the Public
Gregory D. Saxton, Chao Guo, I-Hsuan Chiu +1
In this study, we examine the social networking practices of the 100 largest nonprofit organizations in the United States. More specifically, we develop a comprehensive classificat…
Engaging Stakeholders through Twitter: How Nonprofit Organizations are Getting More Out of 140 Characters or Less
Kristen Lovejoy, Richard Waters, Gregory D. Saxton
140 characters seems like too small a space for any meaningful information to be exchanged, but Twitter users have found creative ways to get the most out of each Tweet by using di…