421 citations · 425 across the 2 of their papers we have counts for
2 papers
cs.CY2017★ 4 cited
Give Me a Like: How HIV/AIDS Nonprofit Organizations Can Engage Their Audience on Facebook
Yu-Chao Huang, Yi-Pin Lin, Gregory D. Saxton
With the rapid proliferation and adoption of social media among healthcare professionals and organizations, social media-based HIV/AIDS intervention programs have become increasing…
cs.CY2012★ 421 cited
Modeling the adoption and use of social media by nonprofit organizations
Seungahn Nah, Gregory D. Saxton
This study examines what drives organizational adoption and use of social media through a model built around four key factors - strategy, capacity, governance, and environment. Usi…