45 citations · 74 across the 6 of their papers we have counts for
Showing 2014 · cs.GTShow all
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cs.GT2014★ 1 cited
Optimising Trade-offs Among Stakeholders in Ad Auctions
Yoram Bachrach, Sofia Ceppi, Ian A. Kash +2
We examine trade-offs among stakeholders in ad auctions. Our metrics are the revenue for the utility of the auctioneer, the number of clicks for the utility of the users and the we…
cs.GT2014
Efficient Advert Assignment
Frank Kelly, Peter Key, Neil Walton
We develop a framework for the analysis of large-scale Ad-auctions where adverts are assigned over a continuum of search types. For this pay-per-click market, we provide an efficie…