45 citations · 45 across the 2 of their papers we have counts for
2 papers
cs.GT2013
Ranking and Tradeoffs in Sponsored Search Auctions
Ben Roberts, Dinan Gunawardena, Ian A. Kash +1
In a sponsored search auction, decisions about how to rank ads impose tradeoffs between objectives such as revenue and welfare. In this paper, we examine how these tradeoffs should…
cs.GT2012★ 45 cited
Budget Optimization for Sponsored Search: Censored Learning in MDPs
Kareem Amin, Michael Kearns, Peter Key +1
We consider the budget optimization problem faced by an advertiser participating in repeated sponsored search auctions, seeking to maximize the number of clicks attained under that…