2 citations · 4 across the 3 of their papers we have counts for
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q-fin.GN2012
Toward A Normative Theory of Normative Marketing Theory
Ian Wilkinson, Louise Young
We show how different approaches to developing marketing strategies depending on the type of environment a firm faces, where environments are distinguished in terms of their system…
q-fin.GN2012
The evolvability of business and the role of antitrust
Ian Wilkinson
In this paper, based on theories of complex adaptive systems, I argue that the main case for antitrust policy should be extended to include the criteria of "evolvability." To date,…