2 citations · 4 across the 3 of their papers we have counts for
4 papers
Toward A Normative Theory of Normative Marketing Theory
Ian Wilkinson, Louise Young
We show how different approaches to developing marketing strategies depending on the type of environment a firm faces, where environments are distinguished in terms of their system…
Innovation and Evolution of Business Relations and Networks: Theory and Method
Ian Wilkinson, Louise Young
We introduce a complex systems perspective on innovation in networks in which innovation is conceptualized as a form of creative act associated with the dynamics and evolution of b…
The evolvability of business and the role of antitrust
Ian Wilkinson
In this paper, based on theories of complex adaptive systems, I argue that the main case for antitrust policy should be extended to include the criteria of "evolvability." To date,…
The Evolution of Cooperation in Business
Dan Ladley, Ian Wilkinson, Louise Young
The development of cooperative relations within and between firms plays an important role in the successful implementation of business strategy. How to produce such relations is le…