42 citations · 64 across the 5 of their papers we have counts for
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cs.GT2017★ 1 cited
Sponsored Search Auctions with Rich Ads
Ruggiero Cavallo, Prabhakar Krishnamurthy, Maxim Sviridenko +1
The generalized second price (GSP) auction has served as the core selling mechanism for sponsored search ads for over a decade. However, recent trends expanding the set of allowed…
cs.GT2017★ 7 cited
GSP - The Cinderella of Mechanism Design
Christopher A. Wilkens, Ruggiero Cavallo, Rad Niazadeh
Nearly fifteen years ago, Google unveiled the generalized second price (GSP) auction. By all theoretical accounts including their own [Varian 14], this was the wrong auction --- th…