32 citations · 256 across the 40 of their papers we have counts for
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cs.GT2022
MCMF: Multi-Constraints With Merging Features Bid Optimization in Online Display Advertising
Xiao Wang, Shaoguo Liu, Yidong Jia +4
In the Real-Time Bidding (RTB), advertisers are increasingly relying on bid optimization to gain more conversions (i.e trade or arrival). Currently, the efficiency of bid optimizat…
cs.GT2018★ 1 cited
Practical Constrained Optimization of Auction Mechanisms in E-Commerce Sponsored Search Advertising
Gang Bai, Zhihui Xie, Liang Wang
Sponsored search in E-commerce platforms such as Amazon, Taobao and Tmall provides sellers an effective way to reach potential buyers with most relevant purpose. In this paper, we…
cs.GT2017★ 15 cited
Optimal Reserve Price for Online Ads Trading Based on Inventory Identification
Zhihui Xie, Kuang-Chih Lee, Liang Wang
The online ads trading platform plays a crucial role in connecting publishers and advertisers and generates tremendous value in facilitating the convenience of our lives. It has be…