90 citations · 320 across the 20 of their papers we have counts for
3 papers · 1 filter
CarbonTag: A Browser-Based Method for Approximating Energy Consumption of Online Ads
José González Cabañas, Patricia Callejo, Rubén Cuevas +5
Energy is today the most critical environmental challenge. The amount of carbon emissions contributing to climate change is significantly influenced by both the production and cons…
A deep dive into the accuracy of IP Geolocation Databases and its impact on online advertising
Patricia Callejo, Marco Gramaglia, Rubén Cuevas +1
The quest for every time more personalized Internet experience relies on the enriched contextual information about each user. Online advertising also follows this approach. Among t…
Analyzing gender inequality through large-scale Facebook advertising data
David Garcia, Yonas Mitike Kassa, Angel Cuevas +4
Online social media are information resources that can have a transformative power in society. While the Web was envisioned as an equalizing force that allows everyone to access in…