activity
20102023
most citedAnalyzing gender inequality through large-scale Facebook advertising data

90 citations · 320 across the 20 of their papers we have counts for

collaborators

20 papers

cs.CR2023

adF: A Novel System for Measuring Web Fingerprinting through Ads

Miguel A. Bermejo-Agueda, Patricia Callejo, Rubén Cuevas +1

This paper introduces adF, a novel system for analyzing the vulnerability of different devices, Operating Systems (OSes), and browsers to web fingerprinting. adF performs its measu…

cs.CY2022★ 3 cited

CarbonTag: A Browser-Based Method for Approximating Energy Consumption of Online Ads

José González Cabañas, Patricia Callejo, Rubén Cuevas +5

Energy is today the most critical environmental challenge. The amount of carbon emissions contributing to climate change is significantly influenced by both the production and cons…

cs.SI2021★ 13 cited

Unique on Facebook: Formulation and Evidence of (Nano)targeting Individual Users with non-PII Data

José González-Cabañas, Ángel Cuevas, Rubén Cuevas +2

The privacy of an individual is bounded by the ability of a third party to reveal their identity. Certain data items such as a passport ID or a mobile phone number may be used to u…

cs.CY2021★ 36 cited

A deep dive into the accuracy of IP Geolocation Databases and its impact on online advertising

Patricia Callejo, Marco Gramaglia, Rubén Cuevas +1

The quest for every time more personalized Internet experience relies on the enriched contextual information about each user. Online advertising also follows this approach. Among t…

cs.SI2021★ 1 cited

How resilient is the Open Web to the COVID-19 pandemic?

José González-Cabañas, Patricia Callejo, Pelayo Vallina +3

In this paper we refer to the Open Web to the set of services offered freely to Internet users, representing a pillar of modern societies. Despite its importance for society, it is…

cs.SI2021★ 17 cited

Digital Contact Tracing: Large-scale Geolocation Data as an Alternative to Bluetooth-based Apps' Failure

José González-Cabañas, Ángel Cuevas, Rubén Cuevas +1

The currently deployed contact-tracing mobile apps have failed as an efficient solution in the context of the COVID-19 pandemic. None of them has managed to attract the number of a…