25 citations · 25 across the 1 of their papers we have counts for
5 papers
Establishing Trust in Online Advertising with Signed Transactions
Antonio Pastor, Rubén Cuevas, Ángel Cuevas +1
Programmatic advertising operates one of the most sophisticated and efficient service platforms on the Internet. However, the complexity of this ecosystem is a direct cause of one…
Does Facebook Use Sensitive Data for Advertising Purposes? Worldwide Analysis and GDPR Impact
Ángel Cuevas, José González Cabañas, Aritz Arrate +1
The recent European General Data Protection Regulation (GDPR) and other data protection regulations restrict the processing of some categories of personal data (health, political o…
Large-scale analysis of user exposure to online advertising in Facebook
Aritz Arrate, José González Cabañas, Ángel Cuevas +2
Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the…
Facebook Use of Sensitive Data for Advertising in Europe
José González Cabañas, Ángel Cuevas, Rubén Cuevas
The upcoming European General Data Protection Regulation (GDPR) prohibits the processing and exploitation of some categories of personal data (health, political orientation, sexual…
Where are my followers? Understanding the Locality Effect in Twitter
Roberto Gonzalez, Ruben Cuevas, Angel Cuevas +1
Twitter is one of the most used applications in the current Internet with more than 200M accounts created so far. As other large-scale systems Twitter can obtain enefit by exploiti…