90 citations · 202 across the 14 of their papers we have counts for
6 papers · 1 filter
Digital Advertising in a Post-Cookie World: Charting the Impact of Google's Topics API
Jesús Romero, Ángel Cuevas, Rubén Cuevas
Integrating Google's Topics API into the digital advertising ecosystem represents a significant shift toward privacy-conscious advertising practices. This article analyses the impl…
Unique on Facebook: Formulation and Evidence of (Nano)targeting Individual Users with non-PII Data
José González-Cabañas, Ángel Cuevas, Rubén Cuevas +2
The privacy of an individual is bounded by the ability of a third party to reveal their identity. Certain data items such as a passport ID or a mobile phone number may be used to u…
Digital Contact Tracing: Large-scale Geolocation Data as an Alternative to Bluetooth-based Apps' Failure
José González-Cabañas, Ángel Cuevas, Rubén Cuevas +1
The currently deployed contact-tracing mobile apps have failed as an efficient solution in the context of the COVID-19 pandemic. None of them has managed to attract the number of a…
Does Facebook Use Sensitive Data for Advertising Purposes? Worldwide Analysis and GDPR Impact
Ángel Cuevas, José González Cabañas, Aritz Arrate +1
The recent European General Data Protection Regulation (GDPR) and other data protection regulations restrict the processing of some categories of personal data (health, political o…
Facebook Use of Sensitive Data for Advertising in Europe
José González Cabañas, Ángel Cuevas, Rubén Cuevas
The upcoming European General Data Protection Regulation (GDPR) prohibits the processing and exploitation of some categories of personal data (health, political orientation, sexual…
Where are my followers? Understanding the Locality Effect in Twitter
Roberto Gonzalez, Ruben Cuevas, Angel Cuevas +1
Twitter is one of the most used applications in the current Internet with more than 200M accounts created so far. As other large-scale systems Twitter can obtain enefit by exploiti…